Effective Date: 26 August 2021

Overview and Scope of Privacy Policy

This privacy policy applies to you if you access this website and subscribe to our newsletters from any location within the United Kingdom (including England, Scotland and Wales) and Northern Ireland. It relates to how we process your email address with respect to our upcoming software, the Deadmanswitch Mobile Application (“Deadmanswitch™”). We want to explain how we process your email address, including who may access it, how we protect it, how long we will hold it and the rights you have.

In line with all applicable laws, including the General Data Protection Regulation (“GDPR”) and Privacy and Electronic Communications Regulation (“PECR”), we will send you marketing emails and updates when you expressly consent to them. When you willingly submit your email address on the form provided on the website, you are consenting to receive marketing emails from us. You also consent to the data protection practices described under this privacy policy. If you do not agree to the practices described in this privacy policy, you should not submit your email address to us.

Definition of key terms

”Personal data” refers to any data that relates to an identified or identifiable natural individual. In a simple term, it’s any data or information that can be used to identify you (for example, your email address).

“Processing” or “process” refers to any activity or operation carried out on your data, including collection, disclosure, protection, transfer, correction, deletion, retention, marketing, etc.

Data controller

Deadmanswitch.com, Inc., located at 150 King Street West 200 Toronto, Ontario M5H 1J9, Canada, is your data controller in relation to this privacy policy. We are responsible for determining how personal data about you is processed. When you submit your email address on the website, you are submitting it to us, and we will handle it in accordance with the practices described in this privacy policy and applicable laws.

For any questions, queries, inquiries, and concerns regarding this privacy policy, please reach out to our Data Protection Officer (DPO) at privacy@deadmanswitch.com.

Do we collect any other data?

Yes! When you access the website, we will automatically collect the details of your geolocation using your device’s browser IP Address. We collect this information in order to: (i) direct you to the domain applicable to your location, (ii) know the effect of our marketing – to identify where you are using our website from, and (iii) display content that is relevant to you. We collect this information automatically using a plugin known as “Geoplugin.” You may review Geoplugin’s privacy policy here.

We will only process personal data about you for the following legal basis, as required under the GDPR:

  • Consent: We will only send you marketing emails when you expressly give consent by willingly submitting your email address.
  • Contract: We will process your data to perform a contract – to fulfil our obligations. Without providing us with your email address, it would be impossible to send you updates about Deadmanswitch™.
  • Legitimate interest: We will process some of your data (such as your geolocation) to satisfy our legitimate interest. For example, when we obtain your geolocation, it helps us to direct you to the domain name applicable to your location.

Who may access your Email Address?

We do not share your email address with third parties for them to market their products to you. However, certain third parties – for example, third-party service providers – may be able to access your email address and other data under the following circumstances:

  • When we hire third-party service providers: We may use the services of third-party service providers, including for database management and displaying relevant pages to you (for example, we use Amazon Web Service, a cloud storage service provided by Amazon Inc.). And authorised persons under these third parties may have access to your data to perform what they are hired to do. However, they are under obligation to keep proprietary data about our business confidential.
  • When we engage in a business transfer: In the event of a business transfer action, including a merger, acquisition, consolidation, or sale of assets, with other companies, we may be obligated to share email addresses (and other proprietary information) with the applicable companies.
  • When the law demands it: We may be required by applicable law enforcement and public agencies to share your email address, including in relation to an ongoing investigation. In such circumstances, we will need to comply with the law.

How we protect your Email Address and other data

Deadmanswitch.com, Inc. cares about your privacy. The email address you submit to us and other data collected automatically will only be used for the purposes described in this privacy policy. We are not in the business of selling or sharing email addresses with third parties or business partners to market their products to you.

Furthermore, we employ the service of an industry-leading cloud service provider. We store all email addresses securely with Amazon Web Service (AWS).

One thing is sure: we care about your privacy and will always protect you from unauthorised access as reasonably possible. However, we do not guarantee that your email address will only be accessed by us. Due to the nature of the internet, we cannot guarantee 100% protection of your email address and other data we store about you.

Your Rights

Under the GDPR, you have certain rights in relation to the data we collect from you. You have the right to:

  • request access to the data we hold about you to know if we are processing it lawfully.
  • request that we change your email address to a valid or new one.
  • Request that we delete the email address and any other data we hold about you (to the extent permitted by law).
  • withdraw your consent at any time. You may unsubscribe from our mailing list at any time by following the instructions for unsubscribing attached to any email we send to you.

You may also contact us at privacy@deadmanswitch.com if you would like to access, correct or request that we delete your personal data.

If you believe that we are using your email address and other data in any manner not described under this privacy policy or applicable law, you may reach out to us via privacy@deadmanswitch.com. If you are not satisfied with our response, you may make a complaint to the Information Commissioner’s Office (ICO) at icocasework@ico.org.uk.

International transfer of data

As stated earlier, Deadmanswitch.com, Inc. handles your information from its base of operation in Canada. And we also use certain third-party service providers from locations outside of the location in which you provided it to us. This means that your information may be transferred to and processed in locations outside of your location. However, when we transfer your email address to locations outside your location, we rely on the European Union’s approved data transfer rules and mechanisms.

How long we retain your Email Address

We will only retain your email address on our database for as long as you are subscribed to our newsletters or the purpose for which we collected the email address is achieved. When you exercise your right to unsubscribe from our mailing list, your email address will be removed from our database.

Children policy

We do not solicit email addresses from people under 18 years of age. If you are submitting your email address to us or accessing the website, you must be at least 18 years of age.

Changes to this Privacy Policy

We may have to update and change certain parts of this privacy policy at some point. We may change this privacy policy when we release Deadmanswitch™ or a major change in any applicable law. You are advised to frequently review this privacy policy for any future changes.